Cash App ended its podcast sponsorship after a host laughed about “digging up Charlie Kirk and doing it again.”
Story Highlights
- Cash App said it does not condone violence and ended the podcast sponsorship.
- The November 5 episode featured a read-aloud of “We’re digging up Charlie Kirk and doing it again,” followed by long laughter.
- Reports indicate Cash App sponsored that specific episode when the remark aired.
- Cash App policy outlines how sponsorships can end and accounts may face limits after termination.
Cash App Cuts Ties After Violent Remark Surfaces
Cash App stated, “We do not condone violence of any kind, and we are no longer sponsors of this podcast.” The company’s response followed a viral clip from the November 5 “I’ve Had It” episode in which Jennifer Welch read, “We’re digging up Charlie Kirk and doing it again,” and the hosts laughed for an extended period. Coverage identified Cash App as a sponsor of the very episode where the remark appeared, tying the decision directly to brand safety concerns.
The reported clip shows Welch and co-host Angie Sullivan laughing for roughly 20 to 30 seconds after the remark, with Welch adding, “No comment.” The available reports document the remark and the laughter, but do not show a direct call to action by the hosts themselves. Even without a literal threat, the phrasing referenced repeating the shooting of Charlie Kirk, which any brand can reasonably view as crossing a bright line on violence.
What Happened On The Podcast Episode
Published accounts say the hosts read and reacted to a post that fantasized about exhuming Charlie Kirk’s body and shooting him again. Media outlets across the spectrum described the moment as laughter-filled and shocking, highlighting the 20 to 30 seconds of cackling before Welch said, “No comment”. Some reports also noted claims about the alleged shooter’s politics during the conversation; those specific characterizations were not established through official records in the sources provided.
Reports from outlets that covered the exchange made clear the episode’s sponsor slate included Cash App at the time. That detail matters because podcast ads are often read by hosts and feel personal to listeners. Association with violent humor can hit a brand directly, since the brand’s name appears beside the content in the same audio stream. That format makes sponsors far more sensitive to tone and language than in other media.
Brand-Safety Lens And Cash App’s Policy Backdrop
Cash App’s help page explains how sponsorships can end and notes that accounts tied to ended sponsorships may face restrictions or feature limits after termination. The page describes the steps that can follow a sponsorship ending, which aligns with a quick exit when brand values are at stake. This commercial lens tracks with how companies handle podcast risk: protect the brand, separate from the host, and move on before harm spreads.
Podcast sponsors prize trust and civility because listeners link the ad to the host’s voice. Industry research shows that when content crosses lines, listeners often connect the offense to the sponsoring brand. That is why advertisers pull support fast when violence is joked about, even if the host does not issue a direct threat. The sponsors’ goal is simple: do not normalize talk of harming people, and do not make customers wonder if the brand is okay with it.
Why This Matters To Conservative Readers
This decision shows a firm public rejection of violent rhetoric aimed at a conservative figure. Cash App chose to walk, using a clear standard against violence. Many readers have watched years of double standards and nasty talk about the right. This time, the sponsor drew a line. The message is basic and needed: public life should not praise or laugh about political violence, and companies should not bankroll content that does.
Sources:
thegatewaypundit.com, christianpost.com, rocanews.substack.com, cash.app
